Pasar Sera is managed by Sera Group, beginning as a humble artisan market at Sera Villa Kuantan. From these modest beginnings, we have grown from event to event, becoming known as one of the preferred markets in Kuantan, Pahang. Pasar Sera is a curated creative market that offers an exceptional experience to our visitors. We welcome everyone, from small home-based entrepreneurs to established brands looking to increase their fame. At Pasar Sera, the happiness and success of our vendors are our top priorities.

Our mission is to make Pasar Sera a platform where all types of vendors can boost their sales and expand their brand reach. Our tagline, "A Market For All," reflects our inclusive approach. Our target audience spans all ages, including young people, the elderly, children, and even tourists from overseas, making Pasar Sera a notable tourism spot in Kuantan.

Throughout our journey, we have collaborated with numerous esteemed organizations such as Yayasan Pahang, KotaSAS, KEMAS, Menara Kuantan 188, Majlis Bandaraya Kuantan, and TAR UMT.

Pasar Sera is continually growing, and we aim for our vendors to grow with us too.